Publications
Publications
  • summer 1997
  • Article
  • MIT Sloan Management Review

Strategic Channel Design

By: Erin Anderson, George Day and V. K. Rangan
  • Format:Print
  • | Pages:11
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Keywords

Strategy

Citation

Anderson, Erin, George Day, and V. K. Rangan. "Strategic Channel Design." MIT Sloan Management Review 38, no. 4 (summer 1997): 59–69.

About The Author

V. Kasturi Rangan

Marketing
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