Publications
Publications
- November 2006
- HBS Case Collection
Introducing Frequent Flyer Programs
By: Dennis A. Yao
Abstract
Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981.
Keywords
Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry
Citation
Yao, Dennis A. "Introducing Frequent Flyer Programs." Harvard Business School Case 707-479, November 2006.