Publications
Publications
  • November 2006
  • Case
  • HBS Case Collection

Introducing Frequent Flyer Programs

By: Dennis A. Yao
  • Format:Print
  • | Pages:2
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Abstract

Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981.

Keywords

Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry

Citation

Yao, Dennis A. "Introducing Frequent Flyer Programs." Harvard Business School Case 707-479, November 2006.

About The Author

Dennis A. Yao

Strategy
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