Publications
Publications
- October 2006 (Revised February 2007)
- HBS Case Collection
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
Abstract
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options.
Keywords
Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Citation
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)