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  • September 2006 (Revised October 2007)
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BT Plc: The Broadband Revolution (A)

By: Michael L. Tushman, David Kiron and Adam M. Kleinbaum
  • Format:Print
  • | Pages:21
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Abstract

In early 2003, CEO Ben Verwaayen and Chief Broadband Officer Alison Ritchie of BT Plc. are trying to transform the former British Telecom from a stodgy telephone company into a 21st century broadband company. Their efforts to focus the firm on broadband issues within the UK are being thwarted by a reluctant management team. Discusses the problems Verwaayen and Ritchie face in forging a social revolution within BT and illustrates the challenges of cross line of business innovation.

Keywords

Transformation; Innovation and Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Behavior; Telecommunications Industry; United Kingdom

Citation

Tushman, Michael L., David Kiron, and Adam M. Kleinbaum. "BT Plc: The Broadband Revolution (A)." Harvard Business School Case 407-001, September 2006. (Revised October 2007.)
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About The Author

Michael L. Tushman

Organizational Behavior
→More Publications

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More from the Authors
  • Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition By: Timo O. Vuori and Michael L. Tushman
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  • Corporate Explorer: How Corporations Beat Startups at the Innovation Game By: Andrew Binns, Charles A. O'Reilly III and Michael Tushman
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