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  • September 2006 (Revised July 2009)
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BzzAgent, Inc. - 2005

By: William A. Sahlman and Caroline Perkins
  • Format:Print
  • | Pages:25
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Abstract

Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have venture capitalists bid for the right to invest on those terms by proving that they can add value to BzzAgent, Inc.

Keywords

Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value

Citation

Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.)
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About The Author

William A. Sahlman

Entrepreneurial Management
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Related Work

    • August 2015
    • Faculty Research

    Raising Capital at BzzAgent (A)

    By: William A. Sahlman
Related Work
  • Raising Capital at BzzAgent (A) By: William A. Sahlman
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