Publications
Publications
- September 2006 (Revised July 2009)
- HBS Case Collection
BzzAgent, Inc. - 2005
By: William A. Sahlman and Caroline Perkins
Abstract
Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have venture capitalists bid for the right to invest on those terms by proving that they can add value to BzzAgent, Inc.
Keywords
Citation
Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.)