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  • September 2006 (Revised April 2008)
  • Case
  • HBS Case Collection

Wild Oats Markets, Inc.

By: John R. Wells and Travis Haglock
  • Format:Print
  • | Language:English
  • | Pages:21 
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Abstract

Ever since ex-Ben and Jerry's CEO Perry Odak took over as CEO of Wild Oats in 2001, he has been trying to turn the company around. After some apparent false starts, profits now seem to be on the rise in 2005 and 2006. Has he finally done it?

Keywords

Competitive Strategy; Change Management; Profit; Retail Industry; United States

Citation

Wells, John R., and Travis Haglock. "Wild Oats Markets, Inc." Harvard Business School Case 707-438, September 2006. (Revised April 2008.)

About The Author

John R. Wells

Strategy
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