Publications
Publications
  • February 1994
  • Article
  • Journal of Marketing Research (JMR)

A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness

By: Rohit Deshpandé and D. M. Stayman
  • Format:Print
  • | Pages:8
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Keywords

Advertising

Citation

Deshpandé, Rohit, and D. M. Stayman. "A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness." Journal of Marketing Research (JMR) 31 (February 1994): 57–64.

About The Author

Rohit Deshpande

Marketing
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