Publications
Publications
  • August 2006 (Revised February 2021)
  • Case
  • HBS Case Collection

Anthem, Inc.

By: Regina E. Herzlinger
  • Format:Print
  • | Language:English
  • | Pages:15
ShareBar

Abstract

Describes the U.S. Health Care industry and WellPoint's background, market growth strategies, and potential as an investment option.

Keywords

Investment; Growth and Development Strategy; Health; Industry Structures; Organizational Design; Health Industry; United States

Citation

Herzlinger, Regina E. "Anthem, Inc." Harvard Business School Case 307-051, August 2006. (Revised February 2021.)

About The Author

Regina E. Herzlinger

General Management
More Publications

Related Work