Publications
Publications
- July 2006
- HBS Case Collection
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Abstract
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
Keywords
Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry
Citation
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.