Boeing's e-Enabled Advantage

Lynda M. Applegate; Joseph S. Valacich; Mara  Vatz; Christoph   Schneider

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Case | HBS Case Collection | July 2006

Boeing's e-Enabled Advantage

by Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider

Abstract

Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.

Keywords: Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry;

Format: Print

34 pages

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Citation:

Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.

About the Author

Lynda M. Applegate

Baker Foundation Professor, Sarofim-Rock Professor of Business Administration, Emerita

Entrepreneurial Management

General Management

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Boeing's e-Enabled Advantage

Abstract

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