Publications
Publications
  • July 2006
  • Case
  • HBS Case Collection

Boeing's e-Enabled Advantage

By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
  • Format:Print
  • | Pages:34
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Abstract

Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.

Keywords

Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry

Citation

Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.

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