July 2006
Case
HBS Case Collection

Boeing's e-Enabled Advantage

By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider

Format:Print
| Pages:34

Abstract

Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.

Keywords

Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry

Citation

Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.