Publications
Publications
- June 2006
- HBS Case Collection
AtHoc: Dealing With Disruption
By: Lynda M. Applegate and Brian DeLacey
Abstract
Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer needs. At the close, the company has successfully navigated several rounds of VC financing and is weighing harvest strategies and next steps.
Keywords
Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital
Citation
Applegate, Lynda M., and Brian DeLacey. "AtHoc: Dealing With Disruption." Harvard Business School Case 806-073, June 2006.