Publications
Publications
  • June 2006 (Revised October 2007)
  • Case
  • HBS Case Collection

Takashimaya in Transition

By: Rajiv Lal, Masako Egawa and Chisato Toyama
  • Format:Print
  • | Pages:31
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Abstract

Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the largest segment. Describes in detail the company's endeavors to develop its private brand in apparel.

Keywords

Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Retail Industry; Japan

Citation

Lal, Rajiv, Masako Egawa, and Chisato Toyama. "Takashimaya in Transition." Harvard Business School Case 506-054, June 2006. (Revised October 2007.)

About The Author

Rajiv Lal

Marketing
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