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Cola Wars Continue: Coke and Pepsi in 2006 (TN)

By: David B. Yoffie
  • Format:Print
  • | Pages:12
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Abstract

Teaching Note to 706447.

Keywords

Industry Structures; Competitive Strategy; Revenue; Price; Brands and Branding; Emerging Markets; Growth and Development; Profit; Performance; Food and Beverage Industry; United States

Citation

Yoffie, David B. "Cola Wars Continue: Coke and Pepsi in 2006 (TN)." Harvard Business School Teaching Note 706-514, June 2006.

About The Author

David B. Yoffie

Strategy
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