Publications
Publications
- May 2006 (Revised May 2009)
- HBS Case Collection
De Beers: Addressing the New Competitiveness Challenges
By: Michael E. Porter, Sonia D. Marciano and Alyson Warhurst
Abstract
Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of companies and the locations and communities in which they operate and the role of a company in economic and social development. In 2000, De Beers faces critical choices about both its economic and social policies and how they interrelate.
Keywords
History; Strategy; Geographic Location; Conflict Management; Corporate Social Responsibility And Impact; Business And Community Relations; Developing Countries And Economies; Mining Industry
Citation
Porter, Michael E., Sonia D. Marciano, and Alyson Warhurst. "De Beers: Addressing the New Competitiveness Challenges." Harvard Business School Case 706-501, May 2006. (Revised May 2009.)
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