De Beers: Addressing the New Competitiveness Challenges

Michael E. Porter; Sonia D. Marciano; Alyson   Warhurst

Case | HBS Case Collection | May 2006 (Revised May 2009)

De Beers: Addressing the New Competitiveness Challenges

by Michael E. Porter, Sonia D. Marciano and Alyson Warhurst

Abstract

Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of companies and the locations and communities in which they operate and the role of a company in economic and social development. In 2000, De Beers faces critical choices about both its economic and social policies and how they interrelate.

Keywords: History; Strategy; Geographic Location; Conflict Management; Corporate Social Responsibility and Impact; Business and Community Relations; Developing Countries and Economies; Mining Industry;

Format: Print

31 pages

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Citation:

Porter, Michael E., Sonia D. Marciano, and Alyson Warhurst. "De Beers: Addressing the New Competitiveness Challenges." Harvard Business School Case 706-501, May 2006. (Revised May 2009.)

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De Beers: Addressing the New Competitiveness Challenges

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