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  • April 2006 (Revised May 2007)
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Apple Computer, 2006

By: David B. Yoffie and Michael Slind
  • Format:Print
  • | Pages:32
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Abstract

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?

Keywords

Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

Citation

Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
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About The Author

David B. Yoffie

Strategy
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Related Work

    • June 2006
    • Faculty Research

    Apple Computer, 2006 (TN)

    By: David B. Yoffie
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  • Apple Computer, 2006 (TN) By: David B. Yoffie
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