Publications
Publications
- April 2006 (Revised May 2007)
- HBS Case Collection
Apple Computer, 2006
By: David B. Yoffie and Michael Slind
Abstract
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
Keywords
Technological Innovation; Product Positioning; Performance Evaluation; Hardware; Music Entertainment; Time Management; Information Technology Industry
Citation
Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
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