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  • April 2006 (Revised August 2007)
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CircleLending, Inc. 2006

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  • | Pages:19
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Abstract

CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and friends. The company must decide which market segment to focus on and then how much money to raise from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and CEO of CircleLending, must evaluate the relative attractiveness of various segments, including housing, small business, and other lending.

Keywords

Business Startups; Financing and Loans; Personal Finance; Innovation and Invention; Growth and Development Strategy; Markets; Social and Collaborative Networks

Citation

El-Hage, Nabil N., Peter Tufano, and Daniel Schneider. "CircleLending, Inc. 2006." Harvard Business School Case 206-137, April 2006. (Revised August 2007.)
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