Publications
Publications
  • March 2006 (Revised February 2007)
  • Case
  • HBS Case Collection

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
  • Format:Print
  • | Pages:4
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Keywords

Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

Citation

Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (B)." Harvard Business School Case 806-127, March 2006. (Revised February 2007.)

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