Publications
Publications
  • March 2006 (Revised April 2007)
  • Case
  • HBS Case Collection

Harley-Davidson: Preparing for the Next Century

By: Richard L. Nolan and Suresh Kotha
  • Format:Print
  • | Pages:17
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Abstract

Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position.

Keywords

Brands and Branding; Transformation; Change Management; Innovation and Invention; Competitive Strategy; Manufacturing Industry; Motorcycle Industry

Citation

Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)

About The Author

Richard L. Nolan

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