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Case HBS Case Collection March 2006 (Revised June 2006) The Speedway That Won't Slow Down |
Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses around NASCAR, which in 2005 surpassed the NFL in viewership, and Berggren's options in developing a plan to exploit new opportunities for his organization. Challenges students to develop a business plan in an industry where new technology and new demographics are changing the landscape daily, but also to consider how personal life goals impact the ability to make a choice for lasting success.
Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States;
Nash, Laura L., and Reed Martin. "The Speedway That Won't Slow Down." Harvard Business School Case 806-124, March 2006. (Revised June 2006.)
