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Publications
Publications
  • March 2006
  • Course Overview Note

Consumer Marketing: Rethinking the Core

By: Youngme E. Moon
  • Format:Print
  • | Pages:9
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Abstract

Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms that represent a significant piece of what is commonly regarded as the marketing core. Intended for advanced MBA students who have already completed their introductory marketing studies.

Keywords

Marketing; Consumer Behavior

Citation

Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.

About The Author

Youngme Moon

General Management
→More Publications

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More from the Author
  • Team Liquid: Fueling the Business of Fandom By: Youngme Moon and Kerry Herman
  • Duolingo: Teaching Languages to the Masses By: Youngme Moon
  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
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