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Consumer Marketing: Rethinking the Core

By: Youngme E. Moon
  • Format:Print
  • | Pages:9
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Abstract

Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms that represent a significant piece of what is commonly regarded as the marketing core. Intended for advanced MBA students who have already completed their introductory marketing studies.

Keywords

Marketing; Consumer Behavior

Citation

Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.

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Youngme Moon

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