Publications
Publications
  • 1993
  • Chapter
  • Advertising Exposure, Memory and Choice

Teaching Emotion with Drama Advertising

By: J. A. Deighton and S. Hoch
  • Format:Print
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Keywords

Teaching; Advertising; Advertising Industry; Education Industry

Citation

Deighton, J. A., and S. Hoch. "Teaching Emotion with Drama Advertising." In Advertising Exposure, Memory and Choice, edited by A. A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.

About The Author

John A. Deighton

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