Publications
Publications
- March 2006 (Revised May 2009)
- HBS Case Collection
Entrepreneurial Insights
By: Joseph L. Bower and Sonya Hout
Abstract
Presents a matrix of 42 video clips of interviews with seven entrepreneurial managers answering the same six questions about their experiences building their companies. The individual entrepreneurs (Vittorio Merloni, Merloni Elettrodomestici; Alex d'Arbeloff, Teradyne, Inc.; Martin Sorrell, WPP Group; Sumner Redstone, Viacom, Inc.; Gordon Moore and Andy Grove, Intel, Inc.; Herb Kelleher, Southwest Airlines; Scott Cook, Intuit, Inc.) describe the challenges experienced and the lessons learned while building an enterprise. The questions are: What were you trying to achieve when you started your company? How did you think about assembling the people or finances that you needed? What were the most difficult problems that you faced? How has your thinking about the business changed over time? Looking back, what have you learned about building a large company? What are your principal concerns about challenges facing the company in the future?
Keywords
Business Growth and Maturation; Business Startups; Entrepreneurship; Leadership; Business or Company Management; Managerial Roles; Personal Characteristics
Citation
Bower, Joseph L., and Sonya Hout. "Entrepreneurial Insights." Harvard Business School Multimedia/Video Case 306-703, March 2006. (Revised May 2009.)