Publications
Publications
- February 2006
- HBS Case Collection
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Abstract
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry. Focuses on the development of the Bumble brand, its strategic importance in the market for premium hair-care products, and its cultural significance within the company. Also, takes up the acquisition of Bumble and bumble by the Estee Lauder Companies and the implications of this ownership structure for organizational priorities and performance.
Keywords
Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry
Citation
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.