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  • February 2006 (Revised September 2007)
  • Background Note
  • HBS Case Collection

Winner-Take-All in Networked Markets

By: Thomas R. Eisenmann
  • Format:Print
  • | Pages:15
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Abstract

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.

Keywords

Forecasting And Prediction; Growth Management; Network Effects; Market Platforms; Internet

Citation

Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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