Publications
Publications
- February 2006 (Revised September 2007)
- HBS Case Collection
Winner-Take-All in Networked Markets
Abstract
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.
Keywords
Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
Citation
Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)