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  • February 2006 (Revised August 2006)
  • Case
  • HBS Case Collection

Auctioning Morningstar

By: Malcolm P. Baker and James Quinn
  • Format:Print
  • | Pages:16
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Abstract

Morningstar, a publisher of data and ratings for mutual fund investors, is considering an auction-based approach to the company's upcoming IPO, with management weighing the risks and benefits of the auction approach vs. a traditional underwritten offering.

Keywords

Financial Strategy; Initial Public Offering; Stock Shares; Cost vs Benefits; Strategy; Auctions; Business or Company Management; Conflict of Interests; Publishing Industry

Citation

Baker, Malcolm P., and James Quinn. "Auctioning Morningstar." Harvard Business School Case 206-023, February 2006. (Revised August 2006.)

About The Author

Malcolm P. Baker

Finance
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