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Podcasting

By: Thomas R. Eisenmann and Kerry Herman
  • Format:Print
  • | Pages:24
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Abstract

Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models.

Keywords

Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet; Technology Adoption; Media and Broadcasting Industry

Citation

Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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