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  • January 2006 (Revised October 2006)
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Hewlett-Packard: The Flight of the Kittyhawk (A)

By: Clayton M. Christensen
  • Format:Print
  • | Pages:18
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Abstract

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed.

Keywords

Management; Information Infrastructure; Innovation and Management; Product Development; Computer Industry; United States

Citation

Christensen, Clayton M. "Hewlett-Packard: The Flight of the Kittyhawk (A)." Harvard Business School Case 606-088, January 2006. (Revised October 2006.)
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More from the Author
  • An Illustration of Resource Allocation in Strategy Making: The Case of Intel By: Clayton M. Christensen
  • Managing the Strategy Development Process: Deliberate vs. Emergent Strategy By: Clayton M. Christensen
  • Final Thoughts as You Seek to Build and Sustain Success By: Clayton M. Christensen
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