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• Case | HBS Case Collection | November 2020

  Amazon: Cult or Culture?

  Boris Groysberg, Sarah L. Abbott and Tricia Gregg

  Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all aspects of the company. As Amazon continued to grow and expand into new business areas, would it be able to maintain its culture and practices? How much of Amazon’s success depended on the cult of Bezos? As the company continued to diversify beyond Bezos’s immediate oversight, what could Amazon do to ensure that it stayed relentless?

  Keywords: culture; technology companies; retail; Human Resource Practices; Growth; founder; Leadership; Organizational Culture; Growth Management; Technology; Human Resources; Talent and Talent Management; Retail Industry; Technology Industry;

  Citation:

  Groysberg, Boris, Sarah L. Abbott, and Tricia Gregg. "Amazon: Cult or Culture?" Harvard Business School Case 421-008, November 2020.  View Details

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• Case | HBS Case Collection | July 2020 (Revised October 2020)

  Valentina Tereshkova: Conquering Space

  Boris Groysberg and Annelena Lobb

  On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity, but also sent Tereshkova on her mission in order to be the first country to send a woman to space, a milestone they reached before the U.S. did. Five Soviet women were in the initial group chosen to train as cosmonauts, but of the five, only Tereshkova would make it to space. The case explores why Tereshkova was selected from the group and her mission and subsequent career. It also discusses the successes of the women cosmonauts and astronauts in the Soviet and U.S. space programs decades later. By 2020, women remained a minority of space travelers, but the inclusion of both genders had become commonplace. Had women reached gender equity in space faster than on Earth?

  Keywords: gender equity; Gender; Equality and Inequality; Personal Development and Career; Aerospace Industry; Soviet Union; United States;

  Citation:

  Groysberg, Boris, and Annelena Lobb. "Valentina Tereshkova: Conquering Space." Harvard Business School Case 421-005, July 2020. (Revised October 2020.)  View Details

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• Case | HBS Case Collection | September 2020

  Wladimir Klitschko: F.A.C.E. Your Challenges

  Boris Groysberg, Michael Norris and Carin-Isabel Knoop

  In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a “second ring” to continue his career after retiring from professional boxing. He was a hotelier, boxing promoter, author, teacher, speaker, and had built an organization to train businesspeople on his “Challenge Management” philosophy. He believed that any problem could be turned into a challenge to be overcome, and he taught a method based around F.A.C.E.—Focus, Agility, Coordination, and Endurance—to do so. Some major European firms, including SAP and Deutsche Telekom, had begun using Klitschko’s methods to train their teams. Given the new realities of the COVID-19 pandemic in 2020, how could Klitschko use his method to help people around the world adapt?

  Keywords: Experience and Expertise; Business Education; Training; Entrepreneurship; Personal Development and Career; Sports; Sports Industry; Consulting Industry; Education Industry; Ukraine; Germany;

  Citation:

  Groysberg, Boris, Michael Norris, and Carin-Isabel Knoop. "Wladimir Klitschko: F.A.C.E. Your Challenges." Harvard Business School Case 421-032, September 2020.  View Details

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