Publications
Publications
- November 2005 (Revised February 2009)
- HBS Case Collection
Publicis Groupe: Leading Creative Acquisitions
By: Rosabeth M. Kanter and Ryan Raffaelli
Abstract
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships.
Keywords
Mergers And Acquisitions; Leadership; Management Succession; Partners And Partnerships; Cooperation; Integration; France
Citation
Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)
About The Authors
