Ripe 'n Ready

Ray A. Goldberg; Laura  Winig

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Case | HBS Case Collection | October 2005 (Revised February 2007)

Ripe 'n Ready

by Ray A. Goldberg and Laura Winig

Abstract

Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they supplied. Consumer acceptance has been high. The issue is how to expand the concept without adversely affecting the original users of the product. Also, what new kinds of competition are they creating?

Keywords: Quality; Brands and Branding; Competitive Strategy; Food and Beverage Industry;

Format: Print

23 pages

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Citation:

Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Ripe 'n Ready

Abstract

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