Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2005 (Revised February 2007)
  • Case
  • HBS Case Collection

Ripe 'n Ready

By: Ray A. Goldberg and Laura Winig
  • Format:Print
  • | Pages:23
ShareBar

Abstract

Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they supplied. Consumer acceptance has been high. The issue is how to expand the concept without adversely affecting the original users of the product. Also, what new kinds of competition are they creating?

Keywords

Quality; Brands and Branding; Competitive Strategy; Food and Beverage Industry

Citation

Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
  • Educators
  • Purchase

About The Author

Ray A. Goldberg

→More Publications

More from the Authors

    • June 2022 (Revised August 2022)
    • Faculty Research

    Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture

    By: Ray A. Goldberg, Rachel Lee and Canning Malkin
    • December 2021 (Revised April 2022)
    • Faculty Research

    Nestlé: The World's Largest Food Company Confronts Climate Change

    By: Ray A. Goldberg and Charlotte Tasker
    • May 2020
    • Faculty Research

    WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability

    By: Ray Goldberg and Rachel Lee
More from the Authors
  • Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture By: Ray A. Goldberg, Rachel Lee and Canning Malkin
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.