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Note on Personal Selling and Sales Management

By: Thomas J. Steenburgh and Das Narayandas
  • Format:Print
  • | Pages:8
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Abstract

Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.

Keywords

Business Education; Management; Sales; Education Industry

Citation

Steenburgh, Thomas J., and Das Narayandas. "Note on Personal Selling and Sales Management." Harvard Business School Background Note 506-038, November 2005.

About The Author

Das Narayandas

Marketing
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