Note on Personal Selling and Sales Management

Thomas J. Steenburgh; Das  Narayandas

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Background Note | HBS Case Collection | November 2005

Note on Personal Selling and Sales Management

by Thomas J. Steenburgh and Das Narayandas

Abstract

Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.

Keywords: Business Education; Management; Sales; Education Industry;

Format: Print

8 pages

Educators

Citation:

Steenburgh, Thomas J., and Das Narayandas. "Note on Personal Selling and Sales Management." Harvard Business School Background Note 506-038, November 2005.

About the Author

Das Narayandas

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Marketing

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Note on Personal Selling and Sales Management

Abstract

Citation:

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