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  • October 2005 (Revised May 2007)
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Friona Industries: Delivering Better Beef

By: Ray A. Goldberg, Carin-Isabel Knoop and Mary L. Shelman
  • Format:Print
  • | Pages:26
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Abstract

CEO James Herring of Friona Industries, a leading U.S. cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious U.S. beef industry. Friona has established relationships up and down the beef production chain to provide high-quality, consistently tender beef that consumer's value. In 2005, Friona is partnering with Cargill, the leading U.S. meatpacker, to produce private-label beef products for grocery retailers such as Harris Teeter and Safeway. Will the introduction of high-quality, reasonably priced beef lead to higher sales for the retailer and ultimately stronger margins for Friona?

Keywords

Production; Quality; Leadership; Price; Partners and Partnerships; Sales; Food and Beverage Industry; Texas; United States

Citation

Goldberg, Ray A., Carin-Isabel Knoop, and Mary L. Shelman. "Friona Industries: Delivering Better Beef." Harvard Business School Case 906-405, October 2005. (Revised May 2007.)
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Ray A. Goldberg

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