Publications
Publications
- October 2005 (Revised May 2007)
- HBS Case Collection
Friona Industries: Delivering Better Beef
By: Ray A. Goldberg, Carin-Isabel Knoop and Mary L. Shelman
Abstract
CEO James Herring of Friona Industries, a leading U.S. cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious U.S. beef industry. Friona has established relationships up and down the beef production chain to provide high-quality, consistently tender beef that consumer's value. In 2005, Friona is partnering with Cargill, the leading U.S. meatpacker, to produce private-label beef products for grocery retailers such as Harris Teeter and Safeway. Will the introduction of high-quality, reasonably priced beef lead to higher sales for the retailer and ultimately stronger margins for Friona?
Keywords
Production; Quality; Leadership; Price; Partners and Partnerships; Sales; Food and Beverage Industry; Texas; United States
Citation
Goldberg, Ray A., Carin-Isabel Knoop, and Mary L. Shelman. "Friona Industries: Delivering Better Beef." Harvard Business School Case 906-405, October 2005. (Revised May 2007.)
