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  • October 2005 (Revised June 2006)
  • Case
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The Turnaround of Chris-Craft

By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
  • Format:Print
  • | Pages:25
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Abstract

Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out of liquidation and must determine what to do with the asset.

Keywords

Entrepreneurship; Luxury; Brands and Branding; Manufacturing Industry; Motorcycle Industry; Entertainment and Recreation Industry; United States

Citation

Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)
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About The Author

William A. Sahlman

Entrepreneurial Management
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  • Deborah Quazzo at GSV Ventures By: William A. Sahlman, Michael D. Smith and Nicole Tempest Keller
  • QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga
  • Chia Network: Reimagining Programmable Money By: William A. Sahlman and George Gonzalez
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