Publications
Publications
- October 2005 (Revised June 2006)
- HBS Case Collection
The Turnaround of Chris-Craft
By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
Abstract
Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out of liquidation and must determine what to do with the asset.
Keywords
Entrepreneurship; Luxury; Brands and Branding; Manufacturing Industry; Motorcycle Industry; Entertainment and Recreation Industry; United States
Citation
Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)
About The Author
