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• Case | HBS Case Collection | May 2018

  BuzzFeed—What Future for Native Advertising and Branded Content?

  Felix Oberholzer-Gee

  Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.

  Keywords: Information Publishing; Online Technology; Online Advertising; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States;

  Citation:

  Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018.  View Details

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• Case | HBS Case Collection | March 2014 (Revised March 2018)

  Red Bull (A)

  Eric Van den Steen and Carin-Isabel Knoop

  Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

  Keywords: Judo strategy; Judo economics; sustainable competitive advantage; imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States;

  Citation:

  Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)  View Details

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• Supplement | HBS Case Collection | March 2018

  McKinsey & Company: Early Career Choices (B)

  Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

  The (B) case outlines the choices made by the associates in real life and the consequences of such choices.

  Keywords: Early Career Experiences; Career Progression; experiences; Personal Development and Career; Decisions; Outcome or Result; Consulting Industry;

  Citation:

  Choudhury, Prithwiraj, Carin-Isabel Knoop, and Nathaniel Schwalb. "McKinsey & Company: Early Career Choices (B)." Harvard Business School Supplement 618-038, March 2018.  View Details

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