Publications
Publications
- October 2005 (Revised September 2006)
- HBS Case Collection
Museum of Fine Arts Boston
By: V. Kasturi Rangan and Marie Bell
Abstract
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions, which have not been without their share of criticism. The museum's top management had to resolve the audience issue against the background of a major $500 million capital campaign to fund a new wing of the museum in 2010.
Keywords
Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior
Citation
Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
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