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  • October 2005 (Revised September 2006)
  • Case
  • HBS Case Collection

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
  • | Pages:26
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Abstract

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions, which have not been without their share of criticism. The museum's top management had to resolve the audience issue against the background of a major $500 million capital campaign to fund a new wing of the museum in 2010.

Keywords

Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

Citation

Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)

About The Author

V. Kasturi Rangan

Marketing
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