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Rethinking Positioning

By: Youngme E. Moon
  • Format:Print
  • | Pages:34
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Abstract

Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy.

Keywords

Product Positioning; Brands and Branding; Marketing

Citation

Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)

About The Author

Youngme Moon

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