Publications
Publications
  • September 2005 (Revised May 2006)
  • Case
  • HBS Case Collection

iMergent (A)

  • Format:Print
  • | Pages:37
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Abstract

iMergent's core business consists of proprietary virtual storefront software aimed at small businesses and entrepreneurs. For idea-rich entrepreneurs who lack technological skills, iMergent provides an all-inclusive program that covers all needs from order processing to eBay interfacing to UPS shipping integration. Between 2000 and 2005, the company realized 418% top-line growth and has been praised by investors, analysts, and advisers. The company has a unique workshop-based sales methodology, accompanied by installment sales contracts with customers. The company provides an opportunity to analyze financial statements, focusing on measures of performance and management accounting choices.

Keywords

Analysis; Financial Statements

Citation

Bradshaw, Mark T. "iMergent (A)." Harvard Business School Case 106-030, September 2005. (Revised May 2006.)

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