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  • September 2005 (Revised March 2006)
  • Teaching Note
  • HBS Case Collection

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

By: Jan W. Rivkin
  • Format:Print
  • | Language:English
  • | Pages:30
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Keywords

Competition; Air Transportation Industry

Citation

Rivkin, Jan W. "Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)." Harvard Business School Teaching Note 706-430, September 2005. (Revised March 2006.)
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About The Author

Jan W. Rivkin

Strategy
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  • Building Cities' Collaborative Muscle By: Jorrit De Jong, Amy C. Edmondson, Mark Moore, Hannah Riley-Bowles, Jan Rivkin, Eva Flavia Martínez Orbegozo and Santiago Pulido-Gomez
  • How Do CEOs Make Strategy? By: Mu-Jeung Yang, Michael Christensen, Nicholas Bloom, Raffaella Sadun and Jan Rivkin
  • Hurtigruten: Sailing into Warm Water? By: Jan W. Rivkin
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