Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

Jan W. Rivkin

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Teaching Note | HBS Case Collection | September 2005 (Revised March 2006)

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

by Jan W. Rivkin

Keywords: Competition; Air Transportation Industry;

Language: English

Format: Print

30 pages

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Citation:

Rivkin, Jan W. "Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)." Harvard Business School Teaching Note 706-430, September 2005. (Revised March 2006.)

About the Author

Jan W. Rivkin

C. Roland Christensen Professor of Business Administration
Senior Associate Dean, Chair, MBA Program

Strategy

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Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

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