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  • September 2005 (Revised March 2006)
  • Teaching Note
  • HBS Case Collection

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

By: Jan W. Rivkin
  • Format:Print
  • | Language:English
  • | Pages:30
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Keywords

Competition; Air Transportation Industry

Citation

Rivkin, Jan W. "Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)." Harvard Business School Teaching Note 706-430, September 2005. (Revised March 2006.)

About The Author

Jan W. Rivkin

Strategy
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