Publications
Publications
- September 2005 (Revised April 2009)
- HBS Case Collection
Principles of Pricing
By: Robert J. Dolan and John T. Gourville
Abstract
Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization/discrimination. A rewritten version of an earlier note.
Keywords
Citation
Dolan, Robert J., and John T. Gourville. "Principles of Pricing." Harvard Business School Background Note 506-021, September 2005. (Revised April 2009.)