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  • September 2005 (Revised February 2007)
  • Supplement
  • HBS Case Collection

Angels and Devils: Best Buy's New Customer Approach (B)

By: Anita Elberse, John T. Gourville and Das Narayandas
  • Format:Print
  • | Language:English
  • | Pages:4 
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Keywords

Customer Relationship Management; Electronics Industry; Retail Industry

Citation

Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (B)." Harvard Business School Supplement 506-008, September 2005. (Revised February 2007.)

About The Authors

Anita Elberse

Marketing
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John T. Gourville

Marketing
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Das Narayandas

Marketing
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