Publications
Publications
- September 2005 (Revised February 2007)
- HBS Case Collection
Angels and Devils: Best Buy's New Customer Approach (B)
Keywords
Citation
Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (B)." Harvard Business School Supplement 506-008, September 2005. (Revised February 2007.)