Publications
Publications
- September 2005 (Revised January 2009)
- HBS Case Collection
E-Duction, Inc.
By: Peter Tufano
Abstract
E-Ductions, a small privately held start-up, developed a new voluntary employee benefit: a payroll-deduction-linked credit card. The CLEAR card provided workers, especially low-income and credit-challenged employees, access to a card with tight credit limits, zero APR, and automatic repayment. The firm's initial experience suggested that the CLEAR card might be attractive to employees, employers, and the card issuer, but E-Duction needed to increase employer acceptance of its new product.
Keywords
Citation
Tufano, Peter, and Daniel Schneider. "E-Duction, Inc." Harvard Business School Case 206-006, September 2005. (Revised January 2009.)