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Publications
  • September 2005 (Revised January 2009)
  • Case
  • HBS Case Collection

E-Duction, Inc.

By: Peter Tufano
  • Format:Print
  • | Pages:18
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Abstract

E-Ductions, a small privately held start-up, developed a new voluntary employee benefit: a payroll-deduction-linked credit card. The CLEAR card provided workers, especially low-income and credit-challenged employees, access to a card with tight credit limits, zero APR, and automatic repayment. The firm's initial experience suggested that the CLEAR card might be attractive to employees, employers, and the card issuer, but E-Duction needed to increase employer acceptance of its new product.

Keywords

Business Startups; Credit; Credit Cards; Compensation and Benefits; Employees

Citation

Tufano, Peter, and Daniel Schneider. "E-Duction, Inc." Harvard Business School Case 206-006, September 2005. (Revised January 2009.)

About The Author

Peter Tufano

General Management
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