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Market Segmentation, Target Market Selection, and Positioning

By: Miklos Sarvary and Anita Elberse
  • Format:Print
  • | Pages:5
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Abstract

Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning.

Keywords

Marketing Strategy; Product Positioning; Markets

Citation

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)

About The Author

Anita Elberse

Marketing
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