Market Segmentation, Target Market Selection, and Positioning

Miklos   Sarvary; Anita  Elberse

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Background Note | HBS Case Collection | September 2005 (Revised April 2006)

Market Segmentation, Target Market Selection, and Positioning

by Miklos Sarvary and Anita Elberse

Abstract

Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning.

Keywords: Marketing Strategy; Product Positioning; Markets;

Format: Print

5 pages

Educators Purchase

Citation:

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)

About the Author

Anita Elberse

Lincoln Filene Professor of Business Administration

Marketing

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Market Segmentation, Target Market Selection, and Positioning

Abstract

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