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The Marketing of Innovations Module I: The Risk of Innovation

By: John T. Gourville
  • Format:Print
  • | Pages:20
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Abstract

Aids classroom instructors in teaching the first module of the Marketing of Innovations course.

Keywords

Innovation and Management

Citation

Gourville, John T. "The Marketing of Innovations Module I: The Risk of Innovation." Harvard Business School Module Note 506-015, September 2005. (Revised October 2005.)

About The Author

John T. Gourville

Marketing
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