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  • September 2005 (Revised April 2010)
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  • HBS Case Collection

Scharffen Berger Chocolate Maker (A)

By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
  • Format:Print
  • | Pages:15
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Abstract

Scharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to understand the determinants of product quality, and to make recommendations about changes that will expand the capabilities of the firm in supplying its premium products to a rapidly growing market segment.

Keywords

Production; Business Processes; Organizational Change and Adaptation; Performance Capacity; Quality; Expansion

Citation

Snow, Daniel C., Steven C. Wheelwright, and Alison Berkley Wagonfeld. "Scharffen Berger Chocolate Maker (A)." Harvard Business School Case 606-043, September 2005. (Revised April 2010.)
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About The Author

Steven C. Wheelwright

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    Operations Management Reading: Forecasting

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More from the Authors
  • The Prius Approach: How Hybrid Technologies Help Companies Survive Disruption and Shape the Future By: Nathan Furr and Daniel Snow
  • Cleaning House: The Impact of Information Technology on Employee Corruption and Performance By: Lamar Pierce, Daniel Snow and Andrew McAfee
  • Operations Management Reading: Forecasting By: Steven C. Wheelwright and Ann B. Winslow
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