More from these Authors

• Article | Journal of World Business | 2021

  Variety of Innovation in Global Value Chains

  Giulio Buciuni and Gary P. Pisano

  This article analyses how the geography and organization of pre- and production stages in GVC contribute to lead firms' innovation development. A novel approach in GVC studies is introduced based on transaction cost economics (TCE) and the innovation strategy's Modularity-Maturity matrix. The combination of these two perspectives allowed the conceptualization and assessment of two key dimensions in the generation of innovation in GVC: the geographic dispersion of value chain stages and lead firms' control over operations. The study of the intersection of the two dimensions led to the identification of four distinct innovation models in GVC. Evidence from four global manufacturing industries - pharmaceuticals, bicycle, design furniture and wine - suggests that lead firms' innovation capabilities and product innovation cycle are shaped by the specific structure of the GVC wherein they operate.

  Citation:

  Buciuni, Giulio, and Gary P. Pisano. "Variety of Innovation in Global Value Chains." Art. 101167. Journal of World Business 56, no. 2 (2021).  View Details

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• Case | HBS Case Collection | September 2020 (Revised November 2020)

  Culture Transformation at Microsoft: From ‘Know it All’ to ‘Learn it All’

  Francesca Gino, Allison Ciechanover and Jeff Huizinga

  Citation:

  Gino, Francesca, Allison Ciechanover, and Jeff Huizinga. "Culture Transformation at Microsoft: From ‘Know it All’ to ‘Learn it All’." Harvard Business School Case 921-004, September 2020. (Revised November 2020.)  View Details

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• Case | HBS Case Collection | September 2020 (Revised October 2020)

  Briscola—Pizza Society: Scaling Affordable Luxury

  Gary P. Pisano and Federica Gabrieli

  Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that characterized family-run Italian restaurants. In 2017, Francesco Trapani, the former CEO of luxury jewelry company Bulgari, had taken a majority stake in the chain, which had switched to a format of "affordable luxury." At the end of 2019, Briscola counted six restaurants in the northern regions of Italy and its founders were grappling with a series of questions: Should they consolidate their position in other Italian regions or expand directly abroad? In which countries would their concept work best? Should they change their direct ownership model? If so, what kinds of partnerships, licensing agreements, and franchise models should they use? Finally, what was the right degree of standardization across their restaurants? Allowing some variations in the menu at the restaurant level would be attractive to target specific segments of their clientele, but would this complicate their operations and potentially hinder their growth?

  Keywords: Entrepreneurship; Growth and Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food and Beverage Industry; Europe; Italy;

  Citation:

  Pisano, Gary P., and Federica Gabrieli. "Briscola—Pizza Society: Scaling Affordable Luxury." Harvard Business School Case 621-031, September 2020. (Revised October 2020.)  View Details

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