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Principles of Product Policy

By: Anita Elberse
  • Format:Print
  • | Pages:8
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Abstract

Provides an introduction to key product policy issues.

Keywords

Product Development

Citation

Elberse, Anita. "Principles of Product Policy." Harvard Business School Background Note 506-018, September 2005. (Revised May 2006.)

About The Author

Anita Elberse

Marketing
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