Publications
Publications
  • September 2005 (Revised June 2012)
  • Case
  • HBS Case Collection

New Songdo City

By: Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to create an Asian financial and business center to rival Shanghai and Tokyo. But how to design, market, build, and finance a whole city is up for grabs. Is this the typical developer hubris or can it really work?

Keywords

Buildings and Facilities; Urban Development; Construction; Design; Climate Change; South Korea

Citation

Segel, Arthur I., Brandon Blaser, Gerardo Garza, Albert Kim, John Richard, and Andrew Murphy. "New Songdo City." Harvard Business School Case 206-019, September 2005. (Revised June 2012.)

About The Author

Arthur I Segel

Finance
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Related Work

    • September 2005 (Revised June 2012)
    • Faculty Research

    New Songdo City

    By: Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy