Publications
Publications
- August 2005 (Revised May 2006)
- HBS Case Collection
Cherkizovsky Group, The (A) (Abridged)
By: Lynn S. Paine
Abstract
Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team must address is what to do when sales plummet as a result of false rumors that the company's meat products are being produced with tainted and potentially deadly meat.
Keywords
History; Business Conglomerates; Privatization; Transformation; Management Teams; Sales; Brands and Branding; Business or Company Management; Marketing Strategy; Crisis Management; Food and Beverage Industry; Russia
Citation
Paine, Lynn S. "Cherkizovsky Group, The (A) (Abridged)." Harvard Business School Case 306-021, August 2005. (Revised May 2006.)