July – August 2008
Article
Harvard Business Review

The Sure Thing That Flopped

By: G. Zaltman and Lindsay Zaltman

Format:Print

Citation

Zaltman, G., and Lindsay Zaltman. "The Sure Thing That Flopped." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008).

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About The Author

Gerald Zaltman

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