Publications
Publications
  • 2007
  • Chapter
  • Handbook of New Product Development Management

Competitive Positioning Through New Product Development

By: Elie Ofek
  • Format:Print
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Keywords

Product Development; Competitive Advantage

Citation

Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.

About The Author

Elie Ofek

Marketing
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