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Publications
Publications
  • December 2008
  • Article
  • Journal of Marketing Research (JMR)

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut
  • Format:Print
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Keywords

Innovation and Invention; Strategy; Markets; Research

Citation

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
  • Find it at Harvard

About The Author

Elie Ofek

Marketing
→More Publications

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More from the Authors
  • AI and Brand Management: Promises and Perils By: Julian De Freitas and Elie Ofek
  • Eat App: Building and Monetizing an End-to-End Dining Experience Solution Spreadsheet Supplement By: Elie Ofek
  • Eat App: Building and Monetizing an End-to-End Dining Experience Solution By: Elie Ofek and Sarah Mehta
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