Faculty & Research
Publications
Publications
  • December 2008
  • Article
  • Journal of Marketing Research (JMR)

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut
  • Format:Print
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Keywords

Innovation and Invention; Strategy; Markets; Research

Citation

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).

About The Author

Elie Ofek

Marketing
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