December 2008
Article
Journal of Marketing Research (JMR)

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut

Format:Print

Keywords

Innovation and Invention; Strategy; Markets; Research

Citation

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).

Find it at Harvard

About The Author

Elie Ofek

Marketing

More Publications

More from the Authors