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Article | Journal of Marketing Research (JMR) | December 2008

To Innovate or Imitate? Entry Strategy and the Role of Market Research

by Elie Ofek and Ozge Turut

Keywords: Innovation and Invention; Strategy; Markets; Research;

Format: Print

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Citation:

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).

About the Author

T.J. Dermot Dunphy Professor of Business Administration

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